Digital Media Analytics
Using Data from Owned Media
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
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Rating | Not enough ratings |
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Length | 2 weeks |
Effort | 6 hours per week |
Starts | Apr 24 (265 weeks ago) |
Cost | $59 |
From | Purdue University via FutureLearn |
Instructors | Jessica Welch, Sorin Adam Matei |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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Rating | Not enough ratings |
---|---|
Length | 2 weeks |
Effort | 6 hours per week |
Starts | Apr 24 (265 weeks ago) |
Cost | $59 |
From | Purdue University via FutureLearn |
Instructors | Jessica Welch, Sorin Adam Matei |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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