Digital Media Analytics
Earned Media
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Topics Covered- Understanding and making the most of earned media
- How to get earned media
- Best practices for earned media campaigns
- Earned media strategies for content marketing plans
- Introduction to social listening
- Benefits of social listening
- How brands use social listening
- Engaging customers on social media
- Tools for social media analytics
- Collecting tweets from social media
- Social media listening tools
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Rating | Not enough ratings |
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Length | 2 weeks |
Effort | 6 hours per week |
Starts | Mar 23 (217 weeks ago) |
Cost | $59 |
From | Purdue University via FutureLearn |
Instructors | Jessica Welch, Sorin Adam Matei |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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Rating | Not enough ratings |
---|---|
Length | 2 weeks |
Effort | 6 hours per week |
Starts | Mar 23 (217 weeks ago) |
Cost | $59 |
From | Purdue University via FutureLearn |
Instructors | Jessica Welch, Sorin Adam Matei |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business & Management |
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